Canabae icone blanche

Rear machine

Publication date

2024/2025

Project Type

Photo/Video

Rear machine

With a growing Instagram community, Machine Arrière was looking to upgrade its visual content. Amateur visuals were no longer enough to capture attention, convey the brand's universe, and promote competitions, particularly those centered around their motorcycles.
We assisted Machine Arrière in creating high-impact photo and video content. Two photoshoots were organized in carefully selected locations to reflect the brand's DNA. A promotional video focused on the ongoing competition was produced, combining raw aesthetics, fast pace, and visual storytelling to establish a more professional identity on Instagram.

01. Facility

We defined in advance the filming locations, the casting of the models, the motorcycles to be showcased and the desired visual universe, in close collaboration with the Machine Arrière team.

02. Production

Two outdoor shoots were conducted in a raw, mechanical atmosphere. We also shot an energetic video, centered on the motorcycle in play, with a rhythm designed for social media.

03. Post-production

Photos retouched and calibrated for the web, dynamic video editing, addition of titles and an impactful soundtrack: final content delivered turnkey, ready to boost online engagement.

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Whether it's a recording with a professional videographer, photography, rental or advice, our team is here to transform your needs into reality.
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