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Raclette from Savoie

Publication date

January 2024

Project Type

Video

Savoy raclette

In January 2024, we produced a 30-second video to highlight Raclette de Savoie, an emblematic product of the Alpine region.
Objective: to create short, aesthetic and appetizing content for social networks, capturing all the warmth, generosity and authenticity of this product.

01. Pre-production

We defined a simple but effective setting: a warm, woody atmosphere, evoking winter meals with friends. The storyboard was designed to tell the story of an experience rather than a product, with attention paid to every visual detail (melting cheese, textures, steam, etc.).

02. Filming

The shoot took place over half a day in a specially recreated setting. We worked with natural and artificial light to create a welcoming atmosphere, while highlighting the visual aspects of the product: the melting cheese, the bubbles, the yarn, the crusty bread, etc. Tight shots and slow motion helped make the sequence both delicious and immersive.

03. Post-production

A rhythmic montage, warm colors, and a discreet soundtrack were chosen to reinforce the emotion of the shared moment around raclette. The short format (30 seconds) was optimized for distribution in reels, stories, and web ads.

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