{"id":15427,"date":"2025-04-24T13:39:41","date_gmt":"2025-04-24T13:39:41","guid":{"rendered":"https:\/\/canabae.fr\/?p=15427"},"modified":"2025-04-25T12:20:48","modified_gmt":"2025-04-25T12:20:48","slug":"comment-une-video-dentreprise-realisee-a-lyon-peut-elle-ameliorer-votre-visibilite-en-ligne","status":"publish","type":"post","link":"https:\/\/canabae.fr\/en\/comment-une-video-dentreprise-realisee-a-lyon-peut-elle-ameliorer-votre-visibilite-en-ligne\/","title":{"rendered":"How can a corporate video made in Lyon improve your online visibility?"},"content":{"rendered":"

A corporate video produced in Lyon<\/strong> : a powerful lever to stand out on the web<\/h2>\n\n\n\n

Today, faced with the saturation of online content, capturing attention is becoming a priority. corporate video produced in Lyon<\/strong> offers you this concrete opportunity. It allows you to quickly convey your message, promote your business, and create an authentic connection with your target audience. Indeed, video combines image, sound, and narration, which facilitates memorization. By choosing a local partner like Canabae Studios<\/strong>, you benefit from support tailored to Lyon's economic fabric, while leveraging digital marketing best practices. This communication format easily integrates into a website, an email campaign, or social media. In Lyon, where competition is fierce, this approach differentiates you and significantly improves your online visibility.<\/p>\n\n\n\n

Why Google Values Video in Search Results<\/h2>\n\n\n\n

Google's algorithms favor content that keeps users on a site. corporate video produced in Lyon<\/strong> <\/a>significantly increases average dwell time, which sends a positive signal to search engines. At the same time, a page containing a video is more likely to appear in rich results (the famous "featured snippets"). This means your business can appear higher in search results than a competitor without a video. Canabae ensures that each video is optimized with the right titles, tags, descriptions, and subtitles, which also improves accessibility and SEO. By focusing on video content localized to Lyon, you increase your visibility for geolocated searches, which attracts a local clientele.<\/p>\n\n\n\n

Create engaging content for social media<\/h2>\n\n\n\n

Platforms like LinkedIn, Instagram, and YouTube favor video formats. corporate video produced in Lyon<\/strong> allows you to generate more interactions: comments, shares, clicks to your site. It's a great way to amplify your brand awareness while remaining authentic. Canabae adapts formats and messages according to each channel to maximize the impact of your communication. For example, a longer corporate video will be ideal for LinkedIn, while a teaser or dynamic capsule will work better on Instagram or TikTok. Thanks to this strategy, your company can reach different audience segments and create multiple touchpoints with its prospects. The more your content is viewed, shared, and commented on, the more you organically increase your digital presence.<\/p>\n\n\n\n

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Humanize your business to create trust<\/h2>\n\n\n\n

Video is a medium that humanizes. It shows your premises, your employees, your expertise. corporate video produced in Lyon<\/strong> Creates a close relationship with Internet users. They can see who you are, understand what you do, and envision themselves in a collaboration. Canabae designs its productions around this logic of authentic promotion. For example, by filming a day in your offices or an interview with your founders, you tell a story that the customer can identify with. This strengthens the credibility of your brand and facilitates conversion, whether to sell a product, recruit, or sign a new contract. Showcasing your team and your professional environment anchors your company in the reality of the Lyon region.<\/p>\n\n\n\n

The concrete case: a real estate developer in Lyon<\/h2>\n\n\n\n

Let's take the example of a real estate developer in Lyon. By calling on Canabae Studios<\/strong>, he decided to produce a presentation video of his upcoming new program in Confluence. The video includes aerial views, interviews with architects and a 3D model of the project. Such a corporate video produced in Lyon<\/strong> not only attracts investors, but also optimizes the SEO of the project's dedicated page. Thanks to this video, the developer triples its click rate and reduces information phone calls by 40%, because the video already answers the main questions. This type of production can be duplicated for other sectors: catering, health, industry or services.<\/p>\n\n\n\n

What Canabae actually offers in Lyon<\/h2>\n\n\n\n

Canabae is a Lyon-based agency specializing in custom audiovisual production. It supports companies in creating consistent and professional content. Services offered include:<\/p>\n\n\n\n