What are the stages of professional audiovisual production in Lyon?

Make a professional audiovisual production in Lyon is an ambitious project that requires method, rigor, and creativity. From the very first phase, it is crucial to define the objectives, the target audience, and the message to be conveyed. This approach ensures the project's consistency throughout the process. The Lyon-based company Canabae, specializing in high-end audiovisual production, supports its clients every step of the way with professional tools and an experienced team. Thanks to its studio, state-of-the-art equipment, and technical expertise, it offers services tailored to every need. In this article, we'll detail, step by step, how a successful audiovisual production in Lyon unfolds, from the initial idea to the final broadcast of the project.

1. Define production objectives

Before filming anything, it is essential to clarify what you want to achieve with your professional audiovisual production in LyonThis step determines everything else. Ask yourself the right questions: Who is the video for? Is it to promote a product? To enhance your brand? To train your employees? Depending on the answers, the format will change. A commercial doesn't have the same constraints as a corporate film or a documentary. Canabae always begins with this phase of discussion with her clients. She listens attentively, proposes realistic ideas and develops an initial synopsis. This basis allows her to effectively structure the project. It will also be used to develop the budget, schedule and technical specifications for the production. Every decision made at this stage will have an impact on the quality of the final result.

2. The pre-production phase

Pre-production is the most strategic phase of any professional audiovisual production in Lyon. It allows for concrete preparation for filming. The team establishes a precise schedule, scouts locations, hires technicians, organizes castings, and assembles the necessary equipment. The storyboard, the film's true visual plan, is also designed at this stage. It allows for the composition of shots, camera movements, and transitions to be anticipated. Canabae stands out for its ability to plan everything without neglecting the details: choice of setting, lighting, logistics, filming permits. Thanks to this rigor, the big day takes place in the best conditions. It is also at this stage that the scripts and dialogues are written. Everything is ready so that the filming leaves no room for improvisation, except that desired by the director.

3. Filming with professional equipment

Filming is the most visible stage of a professional audiovisual production in Lyon, but also the most intense. This is the moment when the project comes to life, capturing images and sound. For this, Canabae mobilizes a specialized team: camera operators, sound engineers, directors, assistants, makeup artists, electricians. Everyone has a defined role. The choice of equipment is also crucial: 4K or 6K cameras, directional microphones, booms, LED lighting, stabilizers. Canabae uses a studio equipped with a 90 m² cyclorama and also offers outdoor filming, depending on the needs of the scenario. Adherence to the schedule is essential. Every minute costs money. Thanks to advance preparation, shots are quick and efficient. At the end of filming, all footage is stored and secured for use in post-production.

4. Post-production: editing, sound and effects

The magic of editing begins here. In post-production, raw footage is stitched together to tell a clear, seamless story. It's an essential step in any professional audiovisual production in LyonThe editor selects the best shots, adjusts the pace, inserts transitions, and refines the visual rendering. Color grading corrects the colors to unify the whole. At the same time, sound mixing harmonizes the voices, music, and atmospheres. If necessary, special effects or animations are added. Canabae has a high-performance post-production studio and a creative team to transform each project into professional content ready for broadcast. This phase takes time, but it is what makes all the difference between an amateur video and a captivating and coherent film.

Diffusion and multi-channel strategy

A professional audiovisual production in Lyon doesn't stop at the final edit. Once the video is ready, it's essential to define how it will be distributed. Depending on the target audience, several channels can be used: social networks, website, email campaigns, local or national television, platforms like YouTube or Vimeo. Each medium requires specific adaptations (short formats for Instagram, subtitled formats for LinkedIn, etc.). Canabae also supports its clients during this phase, adapting deliverables according to technical requirements. It also advises on the best way to publish content to maximize engagement and visibility. Mini-teasers, animated thumbnails, or excerpts are often recommended to capture attention. A well-thought-out strategy extends the video's lifespan and strengthens its impact on your target audience.

6. Monitoring, analysis and adjustments

Once the video is published, performance analysis is an essential step. For any professional audiovisual production in Lyon, it is useful to track indicators such as view rate, average reading time, click rate or number of shares. This data allows you to evaluate the effectiveness of the message. Canabae, in addition to producing, can offer support in reading these indicators. This allows for continuous adjustment of the communication strategy. For example, if shorter videos obtain better results, this influences the formats chosen for future campaigns. This analysis phase often makes the difference between a one-off campaign and a long-term approach. The objective remains to learn from each project to improve the following ones. Video then becomes a strategic tool, and not just a communication medium.

7. Why use a local company like Canabae?

Working with a local partner like Canabae offers many advantages. Based in Lyon, the agency has a deep understanding of the local economy, iconic filming locations, and the region's specific regulatory constraints. By collaborating with Canabae, you benefit from a local, responsive team that supports you in a human and personalized way. The in-house studio allows us to control the entire production chain, from capture to post-production. This autonomy guarantees better quality control and deadlines met. Access to professional equipment and a 90m² cyclo studio makes us a trusted partner for companies, institutions or agencies in Lyon. For all structures wishing to produce regular, creative and effective content, Canabae offers a complete solution, anchored in the local ecosystem and adapted to each communication objective.

8. Practical case: example of customer achievement

Let's take a concrete example of professional audiovisual production in Lyon made by Canabae for a tech company. The goal: to create a dynamic corporate video for a fundraising round. After an initial meeting, the team identified key messages and proposed a storyline focused on innovation, human values, and the positive impact of the technology being developed. Filming took place over two days, both in the studio and at the client's offices. Thanks to a precise storyboard, everything was shot on time. The editing incorporated 2D animations to explain how the product works. A professional voiceover was added. The result: a clear, modern, and fast-paced 2-minute video. Published on LinkedIn, it helped the company increase its conversion rate with investors. This type of project perfectly illustrates Canabae's methodology.

9. Essential tools used by Canabae

Each professional audiovisual production in Lyon requires a range of specific tools. Canabae relies on cinema cameras (Blackmagic, RED), broadcast-quality microphones, and professional post-production software such as DaVinci Resolve, Adobe Premiere Pro, and After Effects. The studio is also equipped for green screen shooting and multi-camera interviews. In post-production, colorimetry and mixing tools are calibrated to ensure optimal rendering on all media. The team places great importance on file security: redundant backups, secure cloud storage, long-term archiving. Each step is optimized to ensure smooth, efficient work of consistent quality. This technical professionalism strengthens Canabae's ability to produce videos that meet the most demanding market standards, while respecting schedule and budget constraints.

Conclusion: structuring each step well is the key to making your video a success.

Make a professional audiovisual production in Lyon is a structured project that follows a precise methodology. Each step, from conception to distribution, plays a decisive role. Ignoring or neglecting any one of them can compromise the overall result. Experience shows that the more a project is prepared in advance, the more successful it will be. By entrusting your production to a local player like Canabae, you are guaranteed serious support, high-performance tools and a result that lives up to your ambitions. Whether for internal communication, advertising, a product presentation or event content, video remains a powerful lever. It still needs to be produced correctly. Choosing the right partner is therefore central. And in Lyon, Canabae positions itself as a reliable, competent and attentive contact for your communication challenges.

To learn more about the audiovisual production in Lyon, please see this article: What types of videos can an audiovisual production studio in Lyon produce?